Nosov Magnitogorsk state technical university (Magnitogorsk, Russia)

R. R. Vakhitov, Cand. Ped., Associate Prof., Chair of Sport Development, e-mail: vahitov-roman@yandex.ru
O. P. Stepanova, Cand. Psych., Prof., Head of the Chair of Psychology
D. A. Khabibullin, Cand. Ped., Associate Prof., Chair of Psychology
A. P. Merezhnikov, Cand. Ped., Associate Prof., Chair of Psychology

Analysis of the features of demonstration of the gender stereotypes in the metallurgical monotown is presented. Such town is characterized by professional employment in the structure of industrial enterprises with shift systems of operation. The authors note the new phenomena of socalled “fragmental” employment, they analyze the features of relations of women and men to their profession, to job loss, to traditional family roles. A row of variations in the standards of gender interaction between men and women is revealed, the role of the new “displaced” types of emotional reaction of men and women on surrounding reality.

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